Tuned 2 Thrive
Higher Conversion. Stronger Process. Better Results. .
Tuned 2 Thrive
Higher Conversion. Stronger Process. Better Results. .
Tuned 2 Thrive 0414-718-689
Helping People Perform. Helping Dealerships Thrive.
Success in the automotive industry isn't just about selling more vehicles—it's about developing great people, building strong leaders, creating exceptional customer experiences and following proven processes that deliver consistent results.
With more than 30 years in the automotive industry, including 18 years working with dealerships and OEMs across Australia and the United States, I've had the privilege of helping dealerships improve performance, increase conversions and build high-performing teams.
I don't believe in one-size-fits-all training or outdated sales techniques. Every dealership is different, which is why I work alongside your team to identify opportunities, strengthen leadership, refine sales processes and create practical strategies that produce measurable results.
Whether you're looking to improve lead handling, increase appointment and sales conversions, develop your leadership team, embrace digital retailing or build a culture of accountability and performance, my coaching is designed to deliver real outcomes that last.
At the heart of everything I do is a simple belief: better people build better dealerships. When your team grows, your customers notice, your culture improves and your results follow.
If you're ready to invest in your people and take your dealership to the next level, I'd love to help.
Higher Conversion. Stronger Process. Better Results.
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Helping People Perform. Helping Dealerships Thrive.
About Tracey Nicita
Helping Australian dealerships apply proven strategies from one of the world's most competitive automotive markets.
With more than 25 years of automotive experience across Australia and the United States, Tracey Nicita has dedicated her career to helping dealerships improve performance, strengthen processes and deliver exceptional customer experiences.
Beginning her automotive career in 1995 as a Fleet Sales Consultant at Chatswood Toyota in Sydney, Australia, Tracey progressed through virtually every area of dealership operations, including Fleet Sales Manager, Retail Sales Consultant, Aftermarket Manager, Finance & Insurance (F&I) Manager, Assistant Sales Manager, Sales Manager and General Sales Manager. This hands-on experience has given her a practical understanding of every stage of the dealership sales journey and what it takes to build high-performing teams.
Tracey later transitioned into the automotive technology sector, joining Edmunds as an Account Executive before moving to TrueCar, where she progressed to Market Director responsible for Southern California, Arizona and New Mexico. Following her success at TrueCar, she founded Idle to Ideal Consulting, partnering with dealerships and working alongside the Toyota Los Angeles Region to improve lead handling, digital retailing, customer engagement and dealership performance.
Consulting in the Los Angeles automotive market—widely recognised as one of the most competitive, aggressive and demanding automotive markets in the world—provided Tracey with invaluable experience helping dealerships succeed in an environment where exceptional customer experiences, strong leadership and disciplined sales processes were essential for success.
After returning to Australia, Tracey founded Tuned 2 Thrive with a clear purpose: to bring the proven strategies, processes and high-performance culture she developed in the United States to Australian dealerships. Today, she partners with dealerships, dealer groups and OEMs to improve lead conversion, sales performance, customer experience, leadership capability and operational processes.
As an Elite Certified High Performance & Mindset Coach, Tracey combines real-world dealership experience with proven high-performance strategies to help individuals, leaders and sales teams unlock their full potential. Her expertise includes sales process development, CRM optimisation, process mapping, digital retailing, lead handling, objection handling, leadership coaching and building high-performing sales cultures.
25+ Years Automotive Experience | Australia & USA
Elite Certified High Performance & Mindset Coach
Tracey's belief is simple: Exceptional dealerships are built by exceptional people, supported by proven processes, strong leadership and a commitment to continuous improvement
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Higher Conversion. Stronger Process. Better Results.
Tuned 2 Thrive
My Mission
My mission is to help people unlock their potential, build high-performing teams and raise the standard of the automotive industry through practical coaching, proven strategies and exceptional leadership.
My Approach
No two dealerships are the same, which is why I don't believe in a one-size-fits-all approach.
I work with individuals, teams and dealership leaders to identify opportunities, strengthen performance and create practical strategies that deliver lasting results. Whether it's one-on-one coaching, group workshops or dealership-wide training, every session is tailored to your team's goals and challenges.
Training is available in person or online, giving you the flexibility to learn in the way that works best for your business. My focus is always on practical, real-world coaching that your team can apply immediately to improve performance, customer experience and results.
Why Work With me
The automotive industry has been my passion for more than 30 years. I've worked on both sides of the world, partnering with dealerships and OEMs across Australia and the United States to improve performance, develop people and deliver measurable results.
I bring a unique combination of real dealership experience, leadership, high-performance coaching and hands-on consulting. I don't believe in generic training or recycled presentations. Every dealership is different, and every solution should be too.
My coaching is practical, engaging and built around strategies your team can implement immediately. Whether I'm working with one person or an entire dealership, my focus is always the same—helping people perform at their best so dealerships can achieve lasting success.
When you invest in your people, you invest in your future.
Contact Tracey
I intentionally work with a limited number of dealerships to ensure every client receives personalised support and ongoing access when they need it. To protect the value of our partnership, I also provide brand exclusivity and will not work with another dealership representing the same franchise within a 20 km radius. My focus is on building long-term partnerships—not simply increasing the number of clients I work with.
Tuned 2 Thrive
